Guest speaker: [An incentive] doesn't have to be financial. You can incentivize people by appealing to their egos. You can be a bank and give 'em a title.
Guest speaker: Dunkin' Donuts is gonna blow the doors off everybody. ... Krispy Kreme's coffee? BLEAH! It's yucky, right?
Guest speaker: Apple is the best brand extension company in the universe. [Lists examples: iPod, iPod Nano, iPod with video, etc.] ... These guys [Krispy Kreme]? Hot donut! Eighty years later? Hot donut!
Guest speaker: There are so many people out there willing to pay incredible multiples for junk. And you've got junk. So ... put the lipstick on the pig.